I am interested to find out more about their business model. I would guess, but I don't know for sure, that they are not a union shop, and they do not offer pensions or health care benefits. That is the new model that can work in the US. For most companies, the benefits are what is killing them. It is what helped the auto industry into needing corporate welfare to save them. A leaner type of company that offers fair wages, encourages workers to contribute to 401K's, and works with them on health care issues is what will be successful in the future. The days of big corporations that provide pensions and full health care are gone. I hope this company succeeds. It can be a prototype for American business going forward.
