I assume this will be the gang overseeing ACA?I seem to remember being told that business owners would never do anything that could damage their bottom line. Do Denny's and service-oriented businesses that hire low-wage staff think that these actions will result in positive publicity, that throngs of anti-Obama people will rush to their stores? Anyone semi conscious knows that the ACA isn't going away anytime soon, so the corporate folk can't believe that their actions will help change the law.
Maybe there's an opportunity for a PR coup by a business that advertises something like: "We understand that requiring that we contribute to our employee's health insurance will increase our costs, but the health of our employees and their quality of life is important to us at (insert name of company here). So, while we may have to raise our prices, we'll try to keep them down and make adjustments in other areas. All we ask is that you bear with us, and try see that in the long run we'll be a stronger community and a stronger country if we can make this work."
And then the scene will cut to a landscape where pink elephants and bright green pigs fly over one of their businesses.