In America especially, Harrison says, when people think of race or race relations they commonly think of black and white. In fact, skin tone differences are responsible for increasing differences in perceptions within standard racially defined groups such as “blacks.” This diversity within races based on skin complexion has a long history but only recently have researchers begun to understand what these differences can mean.
“Our results indicate that there appears to be a skin tone preference in regards to job selection,” said Harrison. “This finding is possibly due to the common belief that fair-skinned blacks probably have more similarities with whites than do dark-skinned blacks, which in turn makes whites feel more comfortable around them.”
Society, he said, equates lighter skin with attractiveness, intelligence, competency and likeability, while we are often given a “much more dismal and bleak picture” of those who have darker skin.