The code of silence has been swept away. Throughout the radio industry this week, there is talk of the devastating impact of Limbaugh's Fluke attack. Rush supporters are, of course, in denial. But compelling personal testimonies are suddenly out in the open, and they will prove difficult to dismiss....
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For example Doug Stephan, president of Stephan MultiMedia and host of the nationally syndicated “Good Day” program, had this to offer:
[excerpt] Let’s face it, the agencies and advertisers are how we survive. So to tell them that their clients are stupid for not staying in an atmosphere in which they don’t want to be is akin to the Republicans not reading the tea leaves about changing demographics.I’m not here to argue the point, but rather to tell you what this ONE incident has cost me as an independent in a sea of big corporate operators, who are obviously losing tens of millions of dollars due to this one event.
So far this year, my losses are in the hundreds of thousands of dollars. Cancellations, avoidance and decisions to just not buy across the whole format, no matter what the content...
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One event, the demonization of Sandra Fluke, has mobilized the country.
Customer boycotts are the ultimate democratisation of capitalism. In these cases, we have the money, and they want it.


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