To add, some hear what they want to hear.
"Dan Senor talks of a "systemic" crisis in right-wing polling that misled the Romney campaign."
"With due respect to Dan, a smart & conscientious guy, the crisis is not in the world of right-of-center polling. It's in the world of right-of-center poll consumers. What Gallup and Rasmussen did was assume that minorities must be disenchanted with Obama. That's not polling science, it's punditry -and as we now see, it was bad punditry."
"What happened to the pollsters was nothing more complicated than the old programmer rule: Garbage In, Garbage Out."