Does this make good business sense?

[DGalaxy57]

http://www.365black.com/365black/index.jsp

[microg]

Originally Posted by DGalaxy57

http://www.365black.com/365black/index.jsp

I think it does make good business sense.
They are trying to further connect with the African American demographic. McDonald's does so many different programs and campaigns for all walks and races in life that I really don't see why this would get any special scrutiny.

[DGalaxy57]

Originally Posted by microg

I think it does make good business sense.
They are trying to further connect with the African American demographic. McDonald's does so many different programs and campaigns for all walks and races in life that I really don't see why this would get any special scrutiny.

So, you would have no problem with a campaign aimed at only White Americans, Asian Americans, or any other single nationality or race?

[microg]

Originally Posted by DGalaxy57

So, you would have no problem with a campaign aimed at only White Americans, Asian Americans, or any other single nationality or race?

Well I'm white so a campaign aimed at white Americans is fine with me.

Seriously, I think McDonald's is just trying to reach out and show respect for African American culture (it's a subtle marketing tool but there is probably some good intentions buried in there somewhere); I don't think they want to offend anyone. Knowing McDonald's they either have had or probably will have programs/campaigns targeted for the other groups you have mentioned as well.

The Ronald McDonald house helps children; according to their site, McDonald's is their largest corporate donor. Should I be offended because I am an adult?

[WV Orange & Black]

"Did you know you can get Spam, eggs, and rice for a McDonald’s Breakfast in Honolulu?"

http://www.darkroastedblend.com/2009...ls-around.html

[Rocketwolf]

Originally Posted by WV Orange & Black

"Did you know you can get Spam, eggs, and rice for a McDonald’s Breakfast in Honolulu?"

My favorite Navy breakfast
Spam (fried crisp) eggs, baked beans and corn bread, mmmmmmmmmmmmmm

[daravenator]

Originally Posted by Rocketwolf

My favorite Navy breakfast
Spam (fried crisp) eggs, baked beans and corn bread, mmmmmmmmmmmmmm

I read hawaii consumes more spam than any other state.