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Obama Team Unveils "Pajama Boy" to Spur Young to Get Health Insurance

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What is it?

 

Is this the face that will launch a thousand health care signups?

 

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http://www.politico.com/magazine/story/2013/12/opinion-rich-lowry-obamacare-affordable-care-act-pajama-boy-an-insufferable-man-child-101304.html

 

Pajama Boy, An Insufferable Man-Child

By RICH LOWRY 

December 18, 2013

 

Pajama Boy’s place in Internet infamy was secured as soon as the insufferable man-child was tweeted out by Organizing for America.

 

He is the face of a web ad that is the latest effort by the Obama team to leverage the holidays for conversation about Obamacare. “Wear pajamas,” the ad reads. “Drink hot chocolate. Talk about getting health insurance. #GetTalking.”

 

And, sure enough, Pajama Boy is wearing pajamas—a zip-up onesie in classic Lamar Alexander plaid—and drinking hot chocolate. He is in his twenties, sporting hipster glasses he could have bought at Warby Parker and an expression of self-satisfied ironic amusement.

 

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What is it?

 

Is this the face that will launch a thousand health care signups?

 

--------------------------------

http://www.politico.com/magazine/story/2013/12/opinion-rich-lowry-obamacare-affordable-care-act-pajama-boy-an-insufferable-man-child-101304.html

 

Pajama Boy, An Insufferable Man-Child

By RICH LOWRY 

December 18, 2013

 

Pajama Boy’s place in Internet infamy was secured as soon as the insufferable man-child was tweeted out by Organizing for America.

 

He is the face of a web ad that is the latest effort by the Obama team to leverage the holidays for conversation about Obamacare. “Wear pajamas,” the ad reads. “Drink hot chocolate. Talk about getting health insurance. #GetTalking.”

 

And, sure enough, Pajama Boy is wearing pajamas—a zip-up onesie in classic Lamar Alexander plaid—and drinking hot chocolate. He is in his twenties, sporting hipster glasses he could have bought at Warby Parker and an expression of self-satisfied ironic amusement.

 

Really? The Tea Party folks are agonizing about what kind of glasses the model is wearing? And that he's drinking hot chocolate instead of, say, a Bud Lite?

 

If the ad is aimed at yuppie males, why is that a problem?

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Pajama Boy is appearing everywhere, photoshopped into Baracka's funeral selfie, Jay Carney pressers, and various mocking depictions of the nutters.

 

Tee Hee.

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they really are the gang that couldn't shoot straight ......

Who had the worst week in Washington? Pajama Boy.

Pajama Boy was the latest swing and miss in efforts by Obama allies to persuade “young invincibles” who lack health insurance to sign up for coverage under the Affordable Care Act. Who could forget the “brosurance” ads featuring a college guy doing a keg stand with a “got insurance?” headline? Or the one with a cardboard cutout of Ryan Gosling?

 

http://www.washingtonpost.com/opinions/who-had-the-worst-week-in-washington-pajama-boy/2013/12/20/4aa7f45e-68f9-11e3-8b5b-a77187b716a3_story.html

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