After roughly nine years, the brewer of Dos Equis beer has decided maybe the world's reigning "Most Interesting Man" isn't so interesting anymore.
As a result, the tan, suave, impressively bearded "Most Interesting Man in the World" is about to embark on his final journey over the next few months before fading into the pantheon of advertising icons.
But the man, who jaunts around the world on enviable adventures while often surrounded by beautiful women, certainly made life more interesting — and successful — for the previously under-the-radar Mexican beer brand.
Dos Equis, owned by Amsterdam-based brewer Heineken, nearly tripled its business since the campaign was introduced,...
Edited by Gizmo, 10 March 2016 - 06:43 AM.