The Super Bowl was full of ads with strong messages about inclusion and acceptance. And that didn't go over well with everyone on social media.
Some supporters of President Trump quickly called for boycotts of several companies, including Budweiser, 84 Lumber, Coca-Cola (KO), Airbnb, Kia and Tiffany (TIF). Their ads had messages about immigration, equality and environmentalism.
Even the NFL drew calls for a boycott for having Lady Gaga as the halftime show performer. She has called Trump a bully, and she supported Hillary Clinton during the presidential campaign.
Who are these people?